What Really Happens When You Search The Phrase “Surveyors Near Me” or “Land Surveyor Near Me” behind the scenes?

Like so many people today, when in need of a Professional Land Surveyor near you, an internet search like, “land surveyors near me”, or “survey companies near me”, is the first and only source people use.

And in fact, an internet search is, by a significant percentage, the most popular choice. The number of people still using the hardcopy of the Yellow Pages or a local phone directory grows ever smaller each day. The internet is faster, with more options, and with more information like company reviews.

And the “About” page can be a good source for detailed company information. Often it will include short bios of the people working there. And a detailed history of the business and most importantly what makes the company stand out from the competition.

In our case, that’s an easy one, no other Land Survey company has been in business for as long as we have, 39 years. Our experience and familiarity in West-Central Maryland cannot be matched, permits and other necessary documents are acquired faster because of our relationships with the entities responsible for issuing permissions.

And our experience performing research for as-built surveys or paper street planning documents is second to none. After decades of deep research defiantly lends itself to fast, very thorough, and accurate results.

Facts like these can be of significant importance to ranking high in search engine results and converting visitors to customers. But I digress.

Reaching for your smartphone or keyboard, you may type in something like, “surveyors near me” or “land surveyor near me”. Do you know why the results of your search offer those top 10 companies that now populate your screen?

Here Are The Facts

Search engines want as much data about you as you allow them to have. Or often, as much as they can find. Your current and historical location data will help filter your query or results. So only local companies pop up, but this can vary in distance widely.

Once a search engine has determined your location, other filters are applied. Such as their own indices, the age, and the content of the websites displayed. And what they have determined as the best authority based on your query.

Of course, there are many other variables factored into the results and we won’t even attempt to cover them all in this article.

That much information better lends itself to a book or a few volumes of info. But here are some highlights you can apply to any internet search.

PageRank

In 1996, one of the founders of Google (then called “backrub), produced a unique way to index webpages and websites. It was named “PageRank” named after Google co-founder Larry Page.

He surmised that the best authority on a topic will have the most backlinks from expert business and social entities, esteemed academic institutions (.edu), and government (.gov) websites. And Holy Christmas, did it work!!!

But we live in a far different world today. Here are the 9 main categories Google uses as of August 2021 to rank your search results.

1. Domain Factors
2. Page-Level Factors
3. Site-Level Factors
4. Backlink Factors
5. User Interaction
6. Special Google Algorithm Rules
7. Brand Signals
8. On-Site Webspam Factors
9. Off-Site Webspam Factors

And there are 200 sub-categories.

So how can you be assured you’re contacting the right company? It is safe to assume the companies shown in the first 5 organic search results are companies that have invested in SEO and therefore deserve at least a look.

And other indicators are the age of the company, their location, and if they have any 3rd party reviews e.g. Google maps, Google my business, Google Shopping, Google Ads, Bing Places, Bing Maps, Yelp, and the list goes on and on.

Please call us today at 301-846-7788 or submit contact information with the best time and date for us to contact you.